Archive for the Marketing Category
After years of serving as a part-time CFO I’ve entered the realm of true consulting with a product to complement my services. I am in the final stages of completing the Advisory Board Kit which will launch in January 2010.
It required determining the feature/benefits and corresponding pricing of the tiers of combined product & service offerings. I found the following two articles very helpful as I worked through this process and benefitted from the guidance of Catherine Weber, CEO of Weber Media Partners.
Dan Kehrer in his blog Solutions for Success asked a great question in a recent post: “Do you know what your customers are really willing to pay, and why?” He then went on to discuss the six biggest pricing mistakes to avoid. To read more see The 6 Biggest Pricing Mistakes to Avoid.
Large or small your customers need to know you care. We often think they’ll tell us when they have a need until something happens and we’re the last to find out.
When was the last time you actually talked to your customers? Do you know what issues they are facing? Don’t assume that their issues are the same as yours. Furthermore they may have found a solution that would work for you.
Don’t let the pursuit of new business or collection of overdue receivables cause you to neglect your existing customers. They are your best source of new business. Call them today.
