Archive for the Marketing Category
A prospect may be reluctant to commit to a consulting project if they’ve never worked with you. If you offer a service that is time intensive consider alternative ways to deliver the information. Make it easy for your prospects to buy and become your client.
Implement a multi-tiered pricing model:
- Low end: create a do-it-yourself kit that might be accompanied by an hour of free consulting.
- Mid-range: create a webinar or teleclass based boot camp where over a set time period you coach the participants on doing the work themselves. It’s helpful to have the kit already developed as this can be the content part of the boot camp.
- High-end: some of the participants purchasing the kit or the boot camp will eventually decide it’s worth paying for you to do the project. In the meantime you’ve given them an idea of what it’s like to work with you.
The objective is to make the prospect comfortable in purchasing. With the downtime consultants are experiencing, now is a perfect time to develop a multi-tiered pricing model and position yourself to sign on clients once the recession ends.
In my following of Marty Fahncke of Conference Call University (@Fawnkey) on Twitter I learned about Twittenar Tuesdays. These are free weekly interviews & presentations with people recognized as knowledge experts about personal, professional and business success. The Twittenars are an hour in length and share a good amount of information. Marty’s Twittenar covered: “Seven ways to successfully promote your business, organization, product, service or event on the Internet… with or without a Web site.” I suggest you check them out. Let me know what you think.
The Dell Small Business Excellence Award honors businesses that apply technology in innovative ways to improve the customer experience and grow. The award gives small businesses a chance at up to $50,000 in Dell solutions and a meeting with Dell Chairman and CEO Michael Dell. National finalists are selected by business students at universities worldwide. Business experts select the national and global winners. Past winners and finalists range from a drapery manufacturer to software vendors, to a natural gardening supplier selling worm composting kits.
If you are an owner, managing director, or chief executive of a company with 100 employees or less that has improved your customers’ experience by using technology in innovative ways, Dell wants to hear about it. Your story could make you a winner in the 2009 Dell Small Business Excellence Award.
There are three levels of award: Global, National and Finalist. The call for entries is open until April 3, 2009. Once all the applications have been received, viable candidates will be notified about providing additional information.
Do you know an innovative business that you could nominate? Should your business be nominated?
