Does this sound like you: You’ve cut your marketing budget to bare bones. But at the same time you want to make sure clients, prospects and others know you are still in business?
Rochelle Seltzer, President of Seltzer Design, a design intelligence firm, suggests using a well designed postcard. Postcards present a tasteful way to stay in touch without spending a lot. She advises developing a campaign so that post cards are dropped a few times over the year to maximize the number of times you touch your clients, prospects and key referral sources.
Do you have other ways to market on a reduced budget?
Great advice! Over the years I’ve consistently used postcards as a way to connect with my list. In the past it was my retail shop – and now in my current business, inspirational publishing and events, I consistently use postcards as a tool to connect with our clients.
Another inexpensive use: Instead of hanging/posting/flyers which are not as pretty or cost effective – I leave beautiful full color postcards in high traffic areas (with permission, of course) and it has been very successful.